Digital Marketing

Build Credibility, Improve Patient Acquisition, Grow Your Practice

Make Sure Your Practice Shows Up

 

Smartphones have significantly increased the volume of calls made to businesses simply

due to the “click-to-call” buttons featured in search results. Where and how your

practice appears in those search results matters.

 

We get it. Marketing isn’t your First Priority – Your Patients Are!
We get it. Marketing isn’t your First Priority – Your Patients Are!

Make Sure Your Practice Shows Up

 

Smartphones have significantly increased the volume of calls made to businesses simply

due to the “click-to-call” buttons featured in search results. Where and how your

practice appears in those search results matters.

 

75% of People Search for Medical Providers Online

A website alone just isn’t sufficient for reaching new patients at that critical point when they are deciding which provider to call.

 

Our Digital Marketing team works in tandem with your existing marketing efforts. We use your established brand and messaging and take it to new levels – digitally – reaching prospective patients, helping build your profile and reputation, and influencing the decisions of people searching for your expertise and services.

Our Approach

We are not a full-service marketing agency. We know the healthcare market really well, and we also have a deep expertise in digital marketing – it’s a powerful combination.

 

Our services are meant to work within your overall marketing strategy, not in place of it. We simply want to help people know just how great you are and drive them back to your website.

Our Approach

We are not a full-service marketing agency. We know the healthcare market really well, and we also have a deep expertise in digital marketing – it’s a powerful combination.

 

Our services are meant to work within your overall marketing strategy, not in place of it. We simply want to help people know just how great you are and drive them back to your website.

If you’re using our iVY OnDemand or iVY Complete offering, you’re going to want to make sure to engage our Digital Marketing. We can help make sure your practice will always appear “Open” 24/7 when searched, which helps drive new patient acquisition.

Services Offered:
  • Keyword Development, Analysis & Insights
  • SEO Optimization & Retargeting Strategies
  • Patient Acquisition Campaigns
  • Social Media Profile Development & Enhancement (Facebook, Instagram, Twitter, LinkedIn, YouTube)
  • Content Development and Implementation
  • Blogs and Vlogs (video blogs)
  • Establishing Citations and Reciprocity Opportunities
  • Optimization of Google Ads, Google Maps and Google Metrics
  • Competitive Tracking
  • Ongoing Metrics and Analytics
Establish Trust

Substance is important to online patient engagement. For most practices, the services offered and symptoms they treat don’t set them apart from the other providers in the area. That’s why it’s important to give patients something more.

 

Our content strategy capability works hand-in-hand with our search engine optimization (SEO) and Facebook strategies. Our team creates content that helps present your expertise, thought leadership, successes, and most importantly your practice name, within the context of helpful information, insights or perspectives. Patients begin to perceive your practice as a trusted advisor, raising your profile to a new level.

Upstream Acquisition

The key to attracting new patients via digital marketing is to create awareness with future patients before they realize they need your services. At Path Forward, we design campaigns and content that engage patients during the self-diagnosis and self-treatment phase (think Google search).

 

Using our proprietary methodology, we make sure your practice appears in context of relevant search engine results and social media platforms, establishing awareness and trust with your future patients. We create opportunities to help guide them to your practice when the time is right.

Upstream Acquisition

The key to attracting new patients via digital marketing is to create awareness with future patients before they realize they need your services. At Path Forward, we design campaigns and content that engage patients during the self-diagnosis and self-treatment phase (think Google search).

 

Using our proprietary methodology, we make sure your practice appears in context of relevant search engine results and social media platforms, establishing awareness and trust with your future patients. We create opportunities to help guide them to your practice when the time is right.

The goal of Path Forward Digital Marketing is to grow your practice and increase your revenue

 

Contact Gary to learn more!

 

Gary.Geiman@pathforward.us

 

859.816.9689 

The goal of Path Forward Digital Marketing is to grow your practice and increase your revenue

 

Contact Gary to learn more!

 

Gary.Geiman@pathforward.us

 

859.816.9689